Marketing Management 2e consists of six major parts, reflective of the logical sequence of building blocks for the course: Part One - Helps students gain an understanding of the dynamics of the field and the importance of studying marketing to future success as a manager; Part Two - Focuses on effective management of information to better understand customers; Part Three - Presents a coherent and comprehensive drill; Part Four - Includes pricing decision making followed by an integrative approach to the multitude of modes at a manager's disposal today; Part Five - Encompasses communication and the rise of social media, including the array of new-age and traditional marketing communication vehicles available to managers; and Part Six - Presents the global marketplace issues and focuses on comprehensive approaches to selecting and executing marketing metrics for decision making.



Marketing Management(2版)是本不錯的商業理財﹐前幾天在逛街的時候看到，相信不少網友應該看過



2018品牌

，它的評價很高，在網路上很夯，人氣蠻不錯！

好看的商業理財Marketing Management(2版)全書的內容大意

看完心情愉快, 正能量滿滿，總會覺得彷彿一伸出雙手便能擁抱全世界！

Marketing Management(2版)曾在博客來 網路書店造成搶購熱潮。

Marketing Management(2版)購買也很便利，誠意推薦給大家看喔!



  • 出版社：華泰文化

    新功能介紹

  • 出版日期：2015/01/13
  • 語言：英文


最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！

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2018品牌

  • 出版社：華泰文化

    新功能介紹

  • 出版日期：2015/01/13
  • 語言：英文


Marketing Management 2e consists of six major parts, reflective of the logical sequence of building blocks for the course: Part One - Helps students gain an understanding of the dynamics of the field and the importance of studying marketing to future success as a manager; Part Two - Focuses on effective management of information to better understand customers; Part Three - Presents a coherent and comprehensive drill; Part Four - Includes pricing decision making followed by an integrative approach to the multitude of modes at a manager's disposal today; Part Five - Encompasses communication and the rise of social media, including the array of new-age and traditional marketing communication vehicles available to managers; and Part Six - Presents the global marketplace issues and focuses on comprehensive approaches to selecting and executing marketing metrics for decision making.

Marketing Management(2版)















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Marketing Management(2版)



博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您

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